The red and black Nike Air Max 97 trainers included a gold pentagram and are made with 60 cubic centimeters of red ink, plus one single drop of human blood and a reference to the Bible passage Luke 10:18 written on the side: “I saw Satan fall like lightning from heaven.” The shoes retailed for $1,018 a pair. On the heels of this success the “Old Town Road” singer partnered with Brooklyn Street-wear label MSCHF and released 666 pairs of “Satan Shoes” which sold out in less than a minute. The widely successful music video, which features the singer giving Satan a fiery lap dance after pole dancing down to Hell, took social media by storm with fans and critics voicing their encouragement or disapproval from conservatives. Since releasing his controversially queer-positive music video “Montero (Call Me By Your Name)” gay singer/rapper Lil Nas X has had both positive and negative reactions from the public including some controversy with athletic brand giant Nike.
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